famous basketball shoes - BrayGames AV Arcade
Homepage | News | Forums | Subscribe | Member list | Links | Contact us
Register Login
Register to earn points!
famous basketball shoes
Famous basketball players usually charge more when their names appear on them. But what happened when an NBA All-Star tried to use his name to charge much, Nike Air Max 2017 Femme much less? Stephon Marbury recalls the the great "Starbury" Adidas Superstar Womens Pink sneaker experiment.Normally when a celebrity athlete endorses a product, it gets more expensive. Kenny Malone from our Planet Money podcast tells us about one big-name basketball star trying to use his name to make his sneakers cheaper - much, much cheaper.his morning, Business of Fashion announced the upcoming partnership between German-based sportswear giant Adidas and Hender Scheme, a bespoke Japanese label known for creating expensive handmade versions of classic sneakers.

Hender Scheme, which also sells minimalist leather accessories like wallets and totes, is the creation of Ryo Kashiwazaki, a 31-year-old designer from Tokyo. His high-end copies of iconic shoes like Adidas Superstars and Nike Air Jordan VI’s have been, until this partnership, completely unauthorized, yet they’re coveted by sneakerheads and generally Nike Air Max 90 Womens regarded as Nike Air Max 1 examples of respectful homage instead of knock-offs.The collection is scheduled to launch on September 2, with Hender Scheme producing an extremely limited run of handmade shoes. Business of Fashion is reporting that the Japanese house will create only 300 pairs of three different styles – the Micro Pacer, NMD and Superstar – for a total of just 900 pairs of sneakers.

According to the article, the collection will release at selected Adidas stores and the shoes will retail for between $900 and $1000, which is consistent with Hender Scheme’s typical pricing.Despite the anticipated four-figure pricetag, the Adidas x Hender Scheme shoes will almost certainly sell out quickly. They’re designed to be collector’s items, perfect prizes for shoe lovers who are fluent in sneaker culture but also appreciate the inimitable beauty and craft Adidas NMD Femme of a handmade item.The collaboration also bodes well for both parties, as Adidas is the rising Nike Air Max Command Femme star of sportswear and Hender Scheme, known within the fashion world, has an opportunity to connect with the company’s considerable mainstream audience. Meanwhile, it makes Adidas look simultaneously hip and magnanimous, for sanctioning a well-liked product instead of squashing it.

So far, reactions to the news have been generally positive, although one commenter on the Japanese designer’s Instagram announcement was less-than thrilled: “Dislike…hender scheme was cool cause they beat players at their own game.”Hipster skepticism notwithstanding, Adidas x Hender Scheme is just another example of the boundaries between high and low collapsing in fashion. While luxury designers have long referenced working-class signifiers as a kind of Nike Air Max 2016 Femme privileged wink, or mined subcultures for new iterations of “cool,” there are now an increasing number of collaborations and products that blend the exclusivity of the luxury market with the cheekiness of kitsch.Hender Scheme’s pale, natural-looking leather sneakers are understated, made for buyers who Adidas Superstar Mujer appreciate craftsmanship more than flash. Yet they’ll almost certainly be impactful when they release this September, for the way Adidas x Hender Scheme riffs on the typical sneaker collaboration.“We are making these shoes our way, so we can only make so many,” says Kashiwazaki. “But we also love sneakers, and Adidas Yeezy 350 Boost what Adidas does in a different way, like manual versus industrial products. So maybe we can find a way in the www.flavorz.co.uk future where these methods can work together.”

Despite its success, everything about Hender Scheme is unassuming, from the presentation of its products that sit on unfinished plywood displays to its bare-bones store on the outskirts of Ebisu to its modest design studio in Asakusa, Tokyo’s unglamorous garment district. When you meet Kashiwazaki, you understand why. Soft-spoken and contemplative, the 31-year-old former psychology student is refreshingly self-effacing in a fashion industry laced with ego. For him, everything Hender Scheme does is about the product, the artisans who make it and the consumer who buys it.

pin
pin
Log-in to reply
forum_loader
X
Exit fullscreen