The International Designs Sneakers for Nike - BrayGames AV Arcade
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The International Designs Sneakers for Nike
After a summer's worth of speculation (and a handful of outfit credits Nike Air Max 2017 Femme on Bella Hadid), Nike officially announced it was partnering with Off-White's Virgil Abloh in August. Their collaboration goes well beyond remixing some sneakers. (Though, fear not for your neighborhood hypebeast: There are still plenty of kicks to cop.)Dubbed "The Ten," this collection sees 10 seminal Nike, Inc. silhouettes—including the Air Jordan 1, Air Max 90, Air Force 1, Converse Chuck Taylor, among others—reimagined through Abloh's lens, presented to the public via two exhibits, hosted by the designer himself: one in New York and one in London. (Should you not be able to attend either conference, you can actually text your questions to Abloh—no, seriously: There's a number on Nike'Nike Roshe Run Mujer s website.) The experience is called Nike Off-Campus—and, as the collegiate title suggests, there will be a series of "classes" taught by Nike Roshe Run Femmefriends and collaborators of the Off-White designer, such as Spike Lee, Shayne Oliver, Heron Preston, and more.Nike x Virgil Abloh opens up its preorder in select cities the week of September 9, while the full "Ten" collection is expected to drop worldwide in November. The capsule is divided into two groups: First, there's "REVEALING," which breaks up then rebuilds iconic Nike shapes in a way that's wearable but distinctly Off-White; then there's "GHOSTING," which incorporates translucent materials into these silhouettes to give them an almost ethereal look. "In one gesture, I wanted to underscore how the design system and manufacturing of Nike are so perfect," Abloh says in a statement. "By Nike Air Max 90 Womens Blue combining these shoes with design that amplifies their ‘handmade’ quality, we’re intensifying the human element and expanding the emotional Nike Air Odyssey Dames connection of these 10 icons."

The collaboration came together in 10 months, which makes this design partnership one with the quickest turnaround in the company's history. However, at a press conference held in New York to kick off the Off-Campus programming, Abloh told the audience gathered that he attempted to make changes to the collection down to the very last minute. “I was thinking about the kids on the Hypebeast comments, being like, ‘His career is over—throw him off the ledge,’" he half-joked. "I literally was trying to change shoes three days ago…. That’s another bullet point that I want to communicate to young designers: Since nothing’s going to be perfect anyways, do it on Nike Air Max 90 Dámské Bílé the next one. Iterate. There are no wrong answers in design."It's also the first time three Nike Air Max Zero Womens different brands from the Nike, Inc. umbrella—the Nike Air Max 2017 Mujer namesake, Jordan, and Converse—are all folded into a single collection, according to Andy Caine, vice president of Nike Footwear Design, who joined Abloh at the conference. Of all the sneakers in the line, the Off-White designer told the audience assembled for a press conference that "the Chuck Taylor was the shoe that required the most amount of emails."At Off-Campus, Abloh explained how this project, in a way, was "career suicide": "Sneakers mean so much to so many different people; designers have such discerning taste, especially now—anyone who can like a button or comment is a critic," he explained. "My design career could’ve started and ended with this project." According to Abloh, Nike Air Max 90 Dámské černé the genesis of The Ten was actually the Jordan sneaker; "I just asked a na?ve question: I get it, Nike Air Max 90 Mujer it’s an Air Jordan—but where’s the air bag?" he Adidas Superstar Mens recalled. "

So I grabbed an X-acto knife and punctured the sole." From there on, he began incorporating elements from his "tool kit": zip ties, illustrative text, quotation marks…all these visual signifiers Abloh uses as a means of finding a new way "to communicate in our post–American Apparel, super-ironic" society. "It’s a little bit closer to Céline. That’s the goal in life—Céline is everything."While New York Fashion Week as a whole dominated the week’s style coverage, the athletic sneaker field was ruled largely by one collection: Virgil Abloh’s Off-White x Nike “The Ten” collaboration, which includes deconstructed takes on classic Nike and Air Jordan retro sneakers. The range Nike Air Max 90 Mens saw a prerelease this week ahead of a second drop in November, and can be found now on the secondary market for inflated prices.Elsewhere, noteworthy drops included Karl Lagerfeld x Vans, new Adidas NMD looks, Supreme’s first sneaker collaboration of fall/winter ’17 and more.The upper is a textured knit material called BattleKnit as it features a textured weave that adds depth in design, while the cushioning unit is called BattleMax and features compartments of visibile Zoom Air. An aggressive heel counter is the only external piece on the upper, so it’s clear that designer Jason Petrie went super minimal for the LeBron 15 shoes, the ninth LeBron signature shoe he’s helmed (not to mention the Low, Soldier, and other takedown iterations).
James has worn a differ

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